Åhléns

Åhléns

ABOUT
The family company Åhléns was founded in 1899 in Insjön and is today one of Sweden's strongest brands, with 61 department stores in Sweden and e-commerce via åhlens.se. Åhléns is the department store that offers a smart mix of affordable products in an inspiring, easy and accessible way. Åhléns has a turnover of SEK 4.8 billion and 3,000 skilled employees meet 80 million visits. Åhléns is part of the retail group Axel Johnson AB.

ABOUT
The family company Åhléns was founded in 1899 in Insjön and is today one of Sweden's strongest brands, with 61 department stores in Sweden and e-commerce via åhlens.se. Åhléns is the department store that offers a smart mix of affordable products in an inspiring, easy and accessible way. Åhléns has a turnover of SEK 4.8 billion and 3,000 skilled employees meet 80 million visits. Åhléns is part of the retail group Axel Johnson AB.

WORK
Concept development for Swedens largest chain of department stores. A complete retail concept for every category of products represented in the department store. Areas vary from 800 sqm to 12000 sqm. The new concept has been implemented in Stockholm and Gothenburg during 2018.

An elegant, sharp retail concept were developed with the strategy to lift and highlight the products by using a high level of furniture design with thin dimensions and a muted color scheme. Classic department store references like marble flooring, art deco elements in pillars and staircases together with a classic coffered ceiling system forms the basis of the interior architecture. The dramatic light concept use light fittings with spotlights spreading precise and narrow light on the products complemented with design lamps to create an elegant atmosphere.


WORK
Concept development for Swedens largest chain of department stores. A complete retail concept for every category of products represented in the department store. Areas vary from 800 sqm to 12000 sqm. The new concept has been implemented in Stockholm and Gothenburg during 2018.

An elegant, sharp retail concept were developed with the strategy to lift and highlight the products by using a high level of furniture design with thin dimensions and a muted color scheme. Classic department store references like marble flooring, art deco elements in pillars and staircases together with a classic coffered ceiling system forms the basis of the interior architecture. The dramatic light concept use light fittings with spotlights spreading precise and narrow light on the products complemented with design lamps to create an elegant atmosphere.

SERVICES
Retail Concept
Lighting Design

Signage & Wayfinding

PHOTOGRAPHER
Mårten Ryner

YEAR
2018

Åhléns City, StockholmCode Concept
Åhléns City, StockholmCode Concept
Åhléns City, StockholmCode Concept
Åhléns City, StockholmCode Concept
Åhléns, NordstanGöteborg
Åhléns, NordstanGöteborg
Åhléns, NordstanGöteborg
Åhléns City, StockholmCode Concept
Åhléns City, StockholmCode Concept
Åhléns, NordstanGöteborg
Åhléns, NordstanGöteborg

Code
We are a Stockholm-based full service design agency.

Code
We are a Stockholm-based full service design agency.

Code
We are a Stockholm-based full service design agency.

Code
We are a Stockholm-based full service design agency.

Code
Rosenlundsgatan 40
118 53, Stockholm

Visit
Rosenlundsgatan 40
118 53, Stockholm

Visit
Rosenlundsgatan 40
118 53, Stockholm

Contact
info@codeconcept.se
+ 46 (0) 8 640 12 60

Contact
info@codeconcept.se
+ 46 (0) 8 640 12 60

Contact
info@codeconcept.se
+ 46 (0) 8 640 12 60