About

Code is a design studio based in Stockholm. We develop concepts that make retail spaces perform better.

The aim of our concepts is to realize the full potential of the retail environment–to enhance brand experience, and to increase sales and profitability.

Our services

Category MGMT

Insights

Retail architechture

Graphic design

Implementation

To get to the right concept we view the project from several perspectives. We have a genuinely holistic approach. Our works include category management and consumer insights, as well as retail architecture, graphic design, and implementation.

Since we are convinced that knowledge beats gut feeling in the long run, we base our work on studies and surveys, and let the facts lead us to the insights.

Code was founded in 2006. Since then, we have completed over 500 projects for clients such as IKEA, CityGross, Urban Deli, KIWI Norway, Wayne’s Coffee, NK Department Store, Daniel Wellington and Friskis & Svettis.

IKEA

Concept, design, visual merchandising and implementation for IKEA Denmark during the …

Daniel Wellington

Code has developed a retail concept for Daniel Wellington stores and …

Bare Philosophy

Concept development for a brand new lingerie shop at the classic …

Sony Music

Interior concept for Sony Music HQ in Stockholm.

M.A.T. Citygross

Development of a new store format for BergendahlsGruppen/CityGross. The near city …

Kraftkällan Uppsala

Property development and interior concept for a gym, fitness and health …

Waynes Coffee

Concept development and interior design for Wayne’s Coffee’s establishments throughout Sweden, …

Waynes Coffee Packaging

Graphic identity, storytelling, packaging solutions and disposable materials for Wayne’s Coffee …

Abstracta

Art direction, styling and set design for Abstractas new product catalogue …

Abstracta SFF 2015

Exhibition and graphic concept for Abstracta at Orgatec in Cologne and …

Abstracta SFF 2016

Exhibition and graphic concept for Abstracta at Stockholm Furniture Fair 2016. …

Beckers

Concept development of the paint sections in-store at the Bauhaus establishments …

Dansk Design

Graphic identity for the online store danskdesign.nu which focus on interiors …

Erlandsons Brygga

Concept development, including wayfinding and layout, for the leading boat accessories …

Friskis & Svettis Skanstull

Concept development, including wayfinding and layout, for Swedens largest health association …

Happy Plugs Mall of Scandinavia

Retail concept for Happy Plugs flag ship store in Mall of …

Happy Plugs Täby

Pop up concept for Swedish producer of fashionable sound accessories. …

Hyllinge Cash

Category management, graphic concept and brand identity for a low price …

Kalmar Slott

Interior design for restaurant, café, ball room and wine cellar in …

Kiwi Norge

Concept development including category management, store planning and shop design for …

Lofsdalen Mackmyra Club 1125

Concept development for ski resort Lofsdalen, Härjedalen. Layout and interiors for …

Mer Architects

Graphic identity, communication and sales material.

Mille Notti

Concept development, including store planning and interiors, for Swedish producer of …

Norrmalms Elektriska

Concept development for one of Swedens oldest lighting stores, including consumer …

Rådhuset Uppsala

Concept development for the fashion department store Rådhuset in Uppsala, a …

Setune

Architecture, property development and graphic identity for the real estate developer. …

Ski Lodge Engelberg

Interior concept for the Swiss alp hotel Ski Lodge in Engelberg. …

Smaka På Stockholm

Concept development including graphic identity, communication and wayfinding for the biggest …

Sthlm Blvd Mood

Concept development for a new chain of fashion boutiques in Stockholm, …

Our clients

  • Abstracta
  • Accent
  • Adder
  • Aftonbladet
  • Alcro Beckers
  • Apotek Hjärtat
  • Arla
  • Axfood
  • B/S/H
  • Bahaus
  • Baluba
  • Bare Philosophy
  • Bergendahls food
  • BRND MRKT
  • Bolist
  • Carlsberg
  • CCS
  • Citygross
  • Citygross M.A.T
  • Coca Cola
  • Daniel Wellington
  • Differ
  • Emab
  • Erlandsons Brygga
  • European Bartender School
  • Eurowand
  • Expert
  • Fabegé
  • Fogia
  • Fotografiska Muséet
  • Fred Butler
  • Friskis & Svettis
  • Fyrishov
  • Färghusgruppen
  • Glaxo Smith Cline
  • Göteborgskex
  • Happy Plugs
  • Hemköp
  • IDO
  • Ikea
  • Inr
  • Inrego
  • Ispy
  • Kakeldax
  • Kalmar Slott
  • Kavli
  • Kiwi
  • Klättermusen
  • Kungliga Tennishallen
  • Kraft food
  • Kraftkällan
  • Lantmännen
  • Lofsdalen
  • Mackmyra
  • Maxomorra
  • MER
  • Medstop
  • Mille Notti
  • Moelven Eurowand
  • Monster
  • NCC
  • NCS
  • Nikon
  • NK damskor
  • NK restauranger
  • Nordik
  • Norrmalms El
  • OK/Q8
  • Propellerhead
  • Publik
  • Red bull
  • R.O.O.M
  • Rådhuset Uppsala
  • Rizzo
  • Rodenstock
  • Rydéns
  • Saltå
  • Scan
  • Scandinavian Masters
  • Setune
  • Sjr
  • Skandiamäklarna
  • Skanska
  • Ski Lodge Engelberg
  • Skin Deep
  • SKYY
  • Smaka på Stockholm
  • STF
  • Sony Music
  • Starcom
  • STHLM BLVD
  • Svensk Servicehandel
  • Svenska Hem
  • Svenskt Tenn
  • SVID
  • Swoon
  • Urban Deli
  • USIF
  • Warner Music
  • Visage
  • Waynes Coffee
  • Åhlens
  • Ö&B

Contact

Rosenlundsgatan 40
Box 17177
118 53 Stockholm Sweden
+46(0)8 640 12 60
info@codeconcept.se
www.codeconcept.se

Fredrik Wallner

CEO
+46 73 960 30 33
fredrik@codeconcept.se

Tommy Åkerblom
Creative director
+46 70 668 20 72
tommy@codeconcept.se

Jan Högberg
Category management
+46 70 483 50 72
jan@codeconcept.se

Martin Skarph
Category management
+46 70 373 01 90
martin@codeconcept.se

Linus Berglund
Art director
+46 70 440 01 62
linus@codeconcept.se

Anna Tran
Graphic Designer
+46 73 626 88 56
anna@codeconcept.se

Linnea Larpe
Trainee
+46 76 349 25 31
linnea@codeconcept.se

Helena Bengtsson
Retail architect
+46 73 394 81 97
helena@codeconcept.se

Josefin Westman (maternity leave)
Retail architect
+46 70 036 40 16
josefin@codeconcept.se

David Crafoord
Retail architect
+46 73 945 37 73
david@codeconcept.se

Emelie Bredfell
Retail architect
+46 70 921 01 99
emelie@codeconcept.se

Ingegerd Wik
Insights
+46 70 643 18 78
ingegerd@codeconcept.se

Ann Selin
Insights
+46 70 491 77 14
ann@codeconcept.se

Kristian Stjernqvist
Project manager
+46 720 680 757
kristian@codeconcept.se

Anneli Karlsson
Visual merchandiser
+46 70 433 57 94
anneli@codeconcept.se

codeconcept.se | Code is a Stockholm based studio specialized in retail design concepts